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Millennials rely most on family/friends for financial guidance
Prudential study shows women across generations go to advisors, family/friends, the Internet most (more)
It's no longer an 'over-50' issue
Prudential study finds women's retirement concerns transcend generation ( more)
Prudential News Releases

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15 May 2008
Prudential Launches 'Women & Money' - New Online Educational Resource Designed to Help Women Achieve Financial Security
NEWARK, N.J., May 15, 2008 - Prudential Financial, Inc. (NYSE:PRU) today announced the launch of Prudential Women & Money (http://www.prudential.com/women) designed to help today’s savvy women manage the myriad financial aspects of their daily lives that ultimately impact their long-term financial security. While 80% of women desire to achieve a secure retirement, according to Prudential’s 2008 Study on The Financial Experiences and Behaviors Among Women, only 18% feel confident in their ability to do so. Women are looking for a reputable source of educational information to help close their confidence gap and identify solutions to achieve their goals. Women & Money resources are available to consumers at no charge. (more)
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13 May 2008
Across Generations, Women Rely on a Diverse Network for Financial Advice
NEWARK, N.J., May 13, 2008 - Although more than one-third of women surveyed in Prudential Financial’s (NYSE:PRU) fifth biennial study on The Financial Experience and Behaviors Among Women named a financial advisor (34%) as their number one source for learning about financial products, friends/family and the Internet tied for second place at 19%, respectively—indicating that a mix of face-to-face contact and ‘self-help’ tools are valued by women regardless of age. (more)
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